Which button color gets you the best conversion rates? - Amazon Affiliate

gipulvorka · Tuesday at 12:26 PM

The title says it all. Which color buttons get you the best conversion rate on the amazon affiliate website?

I was using green previously, I read somewhere that orange works better as it is the official color of amazon. So, I changed to orange yesterday.

What do you guys say?

PrivateSMM · Tuesday at 12:35 PM

Most popular websites are using orange for a reason. The difference in CTR between different colors will be probably very marginal.

Razen666 · Tuesday at 12:36 PM

Blue, Green,Yellow.

x9119x · Tuesday at 12:50 PM

Take a look at this: https://amasty.com/blog/best-color-add-cart-buy-button/

qualitywriter4you · Tuesday at 12:51 PM

yellow and orange for sure!

CharlieD · Tuesday at 12:57 PM

Also take in consideration the color palette your site has. If you pick a color for the buttons that is also part of your site color scheme, it won't pop-up.

gipulvorka · Tuesday at 1:14 PM

As most of you guys suggest orange and yellow. I'm going to use orange for some time and see how it goes.
Thanks everyone

Mops · Wednesday at 10:17 AM

orange - familiar color from the Amazon
red - most attractive color

vinn12 · Wednesday at 10:42 AM

Gradient of yellow and orange.

friendlyrobot · Wednesday at 10:51 AM

I usually use orange.

Red not so much, as it is a warning/danger/stop type color. my reasoning is that subconsciously people might avoid clicking on it.

ImGarou · Wednesday at 10:51 AM

I think you should go with orange, same as amazon because it produces a sense of familiarity in peoples mind. If your website is orange color dominated you should change the color of the button. The button should stand out that's all.

ecomguy21 · Wednesday at 11:03 AM

The highlighted but class button color can increase your amazon affiliate income, like button bg color "dark", and button border blue and text color white. And you also choose classic button colors as per your choice.

gipulvorka · Wednesday at 11:28 AM

My website theme is mostly white with accents of red colour...do you guys think that green will work better as Red means stop and Green will pop out as a signal for GO?

friendlyrobot · Wednesday at 11:37 AM

gipulvorka said:
My website theme is mostly white with accents of red colour...do you guys think that green will work better as Red means stop and Green will pop out as a signal for GO?

Im no expert, but I would do some A/B testing to see which works best.

YujinTan · Wednesday at 11:41 AM

Use to find out these last time
a lot claim is Red, yellow

MisterF · Wednesday at 11:47 AM

friendlyrobot said:
Im no expert, but I would do some A/B testing to see which works best.

This ^ is what people need to do and find out for themselves. There isn't really a 1 size fits all answer to this.

Funny I read a case study yesterday where someone did a split test between a green and a translucent buy now button on their site and green got more clicks.

Jacquelineathis · Wednesday at 12:23 PM

Orange and Yellow

gipulvorka · Wednesday at 12:24 PM

Thanks guys...is there a plugin that i can use for A/B testing?
I saw a video some time ago where a guy talked about a plugin that he used...I don't remember now.

King254 · Wednesday at 1:25 PM

Yellow or orange

Willyfish · Wednesday at 1:36 PM

Personally I think red, green and blue are the way to go according to your website colours

I love blue and know that it works quite well too, for actions but in a buying intent too, despite the fact that it is very often red, I think it can distinguish your site a little bit in some cases

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